The Story

infinitelyθeco has been a prevalent bubble that first formed in an 11 yr old while she observed out the window on a regular weekend drive to their campground outside of Parry Sound (Ontario, Canada). Pondering about present human behavior, she knew she was witnessing a limitation of only viewing nature's value through a monetary lens - we have a tangible value for timber, but not for live trees producing clean air.

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All that could be done in those moments was to sit in the melancholy, hoping that if an 11 yr old was starting to see such careless destruction there had to be adults understanding the "mechanics" & making solutions happen.

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2006 was the year that it became very clear to her, even in the great & beautiful nation of Canada, that eco-consciousness was very far from the norm, or even a goal in a single national conversation. Some strides have been made but society has barley scratched the surface. We are in the same sphere of talks, compounded by approximate warnings. Many of us are struggling to have a positive outlook when it comes to our infrastructure, politics, norms, habits, and decisions. Fed up with industry being sold as innocent or helpless, she discovered an overwhelming passion for civil responsibility - citizens taking back true priorities.

 

With an immediate desire for actions to speak louder than words, this social enterprise has many possibilities. Established in 2018, it is a concept driven by progressive ideas, bold actions, and a strong foundation of support to eco-fy lives (amplifying zero-waste & other ecology inspired ideologies).

Lets create a space of achievement and excitement in all this doom and gloom

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Little ripples really do add up to be a big impact.

​Contact us to learn more or contribute knowledge and get involved in your community.